it’s that time of the month again.. creating the content, the mechanics of publication, the hope that customers and partners find them of some use…Well, at least the views on our web pages go up and number of events booked increase, so there must be some getting through the spam files and the early delete key!
it is though a challenge to create content that appeals to a wide range of readers, so we aim to keep a standard layout so people become familiar with the look and feel, but change the lead articles, customised for our three key audiences of employers, educators and delivery partners.
is that the way to do it, or should we use discontinuity and humour more often? I’d be interested to know..
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